PROFIL PRACOWNIKA: Kinga Stopczyńska
SCIENTIFIC AND SOCIAL MEDIA PROFILES
POSITION DESCRIPTION
- Member of the Group of Experts at the Faculty of Management.
- Author of several dozen publications in the field of marketing communication, including social media, incl. books "Influencer marketing in the era of new media" and "Creating a brand image with the use of modern forms of communication. Second edition updated ”.
- A business practitioner with many years of experience in working with leading brands and media.
- An expert in the field of social media and crisis PR.
- Conducts projects in the field of Public Relations, Social Media, Influencer Marketing, Branding and Design Marketing on the Polish and international market.
- A trainer in the field of broadly understood marketing communication and social media.
- The head and co-founder of the only Polish field of study "Digital Communication and Social media for management" conducted in English at the Faculty of Management, University of Lodz.
- Nominated in the plebiscite of the Polska Press Group "Personality of the Year 2020" of the Lodz region in the field of Science
- Winner of the Rector of the University of Lodz Award for teaching achievements (2022)
- Winner of the Team Award of the Rector of the University of Lodz for the textbook "Creating and implementing enterprise marketing strategies. Case studies" (2017)
INTERESTS
- social media
- influncer marketing
- customer behaviour
- design
- fashion PR
CONTACT DETAILS AND OFFICE HOURS
phone: 42-635-52-05
phone: 42-635-52-04
Matejki 22/26 room: 227 90-237 Łódź
monday: 11:00-13:00 All student matters are dealt with exclusively during consultations, which I cordially invite you to attend. I do not resolve student issues via email. Link to consultations >> bit.ly/konsultacje_dr_kingastopczynska. Note - Consultations from October 14th are moved to October 17th due to the celebrations at the University of Lodz.
saturday: 18:30-19:30