Nowy rzecznik prasowy na Uniwersytecie Łódzkim

Building and maintaining media relations, organising briefings and press conferences, creating and distributing press materials as well as conducting media monitoring are the key responsibilities of the new spokesperson of the University of Lodz. Since December, this role has been held by Iwona Ptaszek-Zielińska, associated with the university for 5 years, an experienced specialist in the field of communications and public relations.

The new University of Lodz spokesperson has extensive experience in external and internal communications. Her skills and professionalism, openness and positive disposition will certainly contribute to even better communication between our university and the media and the academic community.

Who is Iwona Ptaszek-Zielińska? 

Iwona Ptaszek-Zielińska is a graduate of Polish Philology at the University of Lodz, specialising in communications, relations and PR. She has completed the postgraduate studies "Public Relations" at the SGH Warsaw School of Economics with distinction. She gained professional experience in places where effective communication and reliable information transfer were of key importance, including at the Rossmann Polska Press Office and Vienna House Andel's Lodz. She has been associated with the University of Lodz since 2019– initially at the Communications and PR Centre as a specialist in science and research communication, and currently at the University of Lodz Press Office, where she is passionately involved in building relationships. She is responsible for media relations, cooperation with scientists in creating publications and connecting the academic community with the external environment, helping to create a network of mutual contacts. She coordinates the University of Lodz Press Breakfast project, awarded by the PR and Promotion of Polish Universities "Prom" Association in 2023. As part of this project, scientists, doctoral students and students meet with journalists, which creates a space for conversation, spontaneous exchange of thoughts and sharing of ideas.

Taking up the position of the University of Lodz spokesperson is a great honour for me, but also a challenge, which I treat as a chance to build even stronger bonds between the academic world and the external community. My goal is not only to continue, but also to set new standards in communication and building relations with the media. I have a great team – I believe that thanks to our commitment and professionalism, we will be able to effectively convey information about the achievements and initiatives of the University of Lodz, thus strengthening its image in the country and abroad.

I am guided by the words of Mark Twain: "Catch (the trade) winds in your sails. Explore. Dream. Discover". I believe that the University of Lodz is a place full of inspiration and opportunities, which – like the wind in your sails – help discover new horizons, both scientific and social. I am proud to be a part of this journey and co-create the history of our university

– says Iwona Ptaszek-Zielińska. 

New challenges and goals

Iwona Ptaszek-Zielińska is responsible for communicating the most important events, achievements and initiatives of the University of Lodz. Additionally, her task is to strengthen the image of the university and build positive relations with the media. She supervises the work of the Press Office, whose members include Dagmara Zalewska and Marcin Kowalczyk.

Contact

We encourage all those interested in media cooperation to contact the new spokesperson of the University of Lodz, Iwona Ptaszek-Zielińska.

Source: Communications and PR Centre, University of Lodz