Anna Rolczak

POSITION:

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DEPUTY CHANCELLOR, Division directly subordinate to the chancellor, University of Lodz

SCIENTIFIC AND SOCIAL MEDIA PROFILES

POSITION DESCRIPTION

The Deputy Chancellor of the University of Lodz coordinates administrative processes and supports directors and heads in managing individual units, as well as the Chancellor of the University of Lodz in these activities.

Due to many years of experience in the field of PR and marketing of universities, I am particularly close to the areas related to:

ensuring efficient internal and external communication;
ensuring coherent visual communication of the University of Lodz, taking care of the university’s image;
promoting key areas of research and cooperation with the socio-cultural environment;
promoting science and education among the local, regional and international community;
implementing policies and operation of teams working for gender equality and sustainable development.

Additional responsibilities of the Deputy Chancellor of the University of Lodz include:

ensuring the efficient operation of the University of Lodz administration and infrastructure;
supervising financial management and assets of the University of Lodz;
developing a strategy for the University of Lodz infrastructure development;
developing and implementing risk and security management policies;
supervising recruitment and development processes of administrative staff;
cooperating with individual university units in grants and funds management;
coordinating activities aimed at increasing the operational efficiency of the University of Lodz;
implementing innovative technological solutions to improve the work of administration;
representing the University of Lodz in contacts with external service providers and business partners.

BIOGRAPHICAL NOTE

I have been associated with the University of Lodz for many years, I worked for the Faculty of Law and Administration since 2011, I also studied at this faculty and I graduated from the Faculty of Philology. I have supplemented my professional experience in the field of communications with Master’s degree at Clark University, and later with postgraduate studies in the area of service design at the School of Forms.

By going through all the levels of administrative career, I have gained experience that allows me to understand not only the processes in our institution, but also, most importantly, the needs of our community.

I have headed the Communications and PR Centre (formerly the Promotion Centre) since 2016, where, together with my team, we consolidated the university’s communication and were responsible for, among other things, managing the University of Lodz’s communication on social media profiles as well as for contacts with local and national media. We helped popularise science and promote research results. We presented the success stories and achievements of students, doctoral students, scientific groups, scientists, research teams and administrative staff, and supported the university’s social responsibility and pro-ecological activities. We were responsible for internal, external and visual communication.

I am involved in the work of the team responsible for communication at the European University of Post-Industrial Cities (UNIC), and I am also a member of Stowarzyszenie PR i Promocji Uczelni Polskich "PRom" (since October 2022 I have been the Vice-President of the association) and the European Association of Communication Professionals in Higher Education "EUPRIO", as a representative of the University of Lodz (since August 2022 in the steering committee, as a national deputy representative).

TRUTH AND FREEDOM

I am independent and ambitious and not afraid of challenges. I can quickly adapt to new conditions and tasks. I believe that teamwork is the key to the success of any community.

Professionally, I am particularly interested in: service design, human centred design, design management, strategic consulting, branding, visual identification systems and corporate communication.

LIFE OUTSIDE WORK

Briefly about myself – an enthusiast of people, religions, cultures and the world. I always look for opportunities to delve deeper, especially in the areas I don't understand – I never grew out of asking everyone "why?"

I read and listen a lot. To recharge my batteries I need frequent city breaks (preferably in the north – I definitely prefer cold to hot). I find myself well in all circumstances – I like both jazz and classical, but also techno music.

INTERESTS

service design
design management
human centered design
branding

ACHIEVEMENTS

TEAM AWARDS AND PRIZES

2017

Award in the Design category in the competition of Klub Twórców Reklamy (KTR) [the Advertising Creators Club] for the new visual identification of the University of Lodz, created in cooperation with the Ortografika Design Studio
PROMYK Award for the "University Diversity" campaign, which we have organized together with the UL International Relations Office
Third place in The Euprio Awards competition for the best university marketing idea for the "University Diversity" campaign. The prize was awarded by the European jury of the Association "European Universities Public Relations and Information Officers” (EUPRIO)

2018

Second place in the Genius Universitatis competition in the category of Event Supporting Recruitment for the recruitment puzzle room „Bez śladu” [Without a Trace]

2019

Tomasz Trzciński Distinction for exemplary information policy, awarded by the editors of the Nauka w Polsce (PAP) [Science in Poland] service, as part of the 15th edition of the Popularyzator Nauki [Science Populariser] competition.
PROMYK Award (1st place in the New Media category) for the outdoor game Wytrop Nas (Track Us Down!)

2020

3rd place in the Genius Universitatis competition in the Event category for the recruitment version of the outdoor game Wytrop Nas [Track Us Down!]
3rd place in the Genius Universitatis competition in the Gadget category for a cap with the inscription GAŁGAN [RASCAL]